Tessa Emily Hall ~ Christ is Write: Caroline George

Chances are, if you visit an art museum, you will be able to differentiate paintings by Claude Monet from those belonging to Pablo Picasso. Artists have their own styles, aesthetics and subject matter—they have personal brands that set them apart from other creatives.

Pin This!

In the same way, your personal brand gives you a unique edge, helps you cater to your target audience and boosts your overall recognition.

How does one build a personal brand?

Is it possible to develop a brand even if one isn’t media savvy?

Before we explore the benefits and process of personal branding, let me preface by saying not everyone is designed to be media superstars. In fact, personal branding is less about exposure and more about recognition, loyal following and longevity.

For five years, I worked to pinpoint my personal brand. I tried different color schemes on my social media, struggled to find my own media voice and failed to create a lasting brand over-and-over again. After many bouts of frustration, I concluded: Personal branding is all about knowing myself and knowing my niche—it’s not an acting gig where I get to try on different personas.

Before you can solidify your personal brand, you must first:

- Know yourself

- And know your niche.

Who are you? What are your goals? What do you want to achieve? Who would be interested in your content? What do they want and need? How can you reach them?

Getting to know yourself takes years of trial-and-error. However, once you answer the questions above, you’re ready to begin the personal branding journey.

Social media is a labyrinth of algorithms, influencers and excessive content. Attempting to develop a personal brand and audience through platforms like Instagram and Facebook may seem daunting.

Things to remember:

- It is better to have a small, loyal audience that engages with your content than a large following that steers clear of your posts.

- Social media fame doesn’t happen overnight. To gain followers, you must be consistent.

- There is room for you in the social media world.

Things to keep in mind while constructing your social media:

- Unity needs to be your number one priority. Unless your content is unified by your message, voice and color scheme, your personal brand will be indistinct.

- Know your voice, then include it in your posts. Pinpoint the “most you” way of writing and use that style in your captions.

- Choose a color scheme and stick with it. Your social media pages should have similar aesthetic.

- Content is king. Be sure to offer your followers valuable information, pictures, etc. that encourage them to return to your pages. If the content aligns with your message and style, it will strengthen your personal brand,

Lastly, give yourself grace to grow. No one was born a social media guru. Those who seem to have a knack for personal branding perfected their skills over time. When you fail, try again. Always look for ways to better understand yourself and your audience.

If your brand succeeds, so will your personal business.

About the Author:

Caroline George commits her time and energy to telling stories in their many forms. As a 2017 Belmont University graduate with a double-major in publishing and public relations, Caroline aims to pursue a career committed to helping authors, publishers and organizations project their stories to their publics. She spends her time blogging, writing for various magazines, leading a local small group and authoring young adult fiction books (her current publications include “The Prime Way Trilogy” and “The Vestige”). She considers herself a not-so-southern Georgia peach, coffee-junkie, bona fide goofball and delights in being best known for writing the phrase, “Coffee first. Save the world later.”

Question for you:

What are your greatest struggles when it comes to personal branding?

Tweetable:

How to Create a Brand that Reaches Your Audience - Guest Post by Caroline George #branding #writerslife @tessaemilyhall @CarolineGeorge_ https://bit.ly/2P5g0za

What is #PursueTheImpossible?
This is a blog series that features teens and young adults who are striving to reach their dreams.
If you've followed my blog for any time now, you know that I am a huge supporter of teens who go after their dreams. I love stories about teens and young people who defeat all odds, ignore those who may try to stop them, and strive to pursue their passions. Stories about teens who make the most of their youth and refuse to give into idleness.
Can anyone request an interview?

Definitely! If you are a teen or young who is consistently working towards a specific passion/goal, leave a comment or send an email. This hobby can be anything, such as: knitting, photography, music, baking, etc.
Join the movement!
Become one of the few teens who refuses to give into the widely accepted behavior of idleness in the youth culture today.
Encourage your friends to discover their passions, tap into their potential, and pursue the impossible.
How can you do this?
Simply post on the social media(s) of your choice and show us what you are doing to pursue the impossible.

{Instagram}

For example: If you're a writer, perhaps take a picture of your notebook/laptop and tell us what you're working on! Or maybe post a tweet that simply describes what your dream is.
On every blog in this series, I will feature the posts I find on social media that is involved in this movement.
Just make sure to use the hashtag #PursueTheImpossible.

Now, for the second post in this series, I am very happy to have my talented best friend, Caroline George, stop by for an interview!
About Caroline George:

Caroline George’s life-long love of literature and science-fiction inspired her to write and publish her debut series, The Prime Way Program, at age fifteen. Since publishing, she has been nominated twice for the Georgia Author of the Year Award, gained readership worldwide, and has spoken at various libraries, schools, tradeshows, and coffeehouses.

Caroline grew up in Georgia but is now pursuing her goal of becoming a bestselling author in Nashville, Tennessee. She spends most of her time writing, traveling, playing guitar, changing her hair color, and spreading her passion for young-authors throughout her community.

She is currently preparing her latest novel to pitch at a conference in New York City.

“Age shouldn’t limit a person from pursuing their dreams. If they’re willing to fight for what they love, the opportunities are endless.”

Interview:

When did you start writing, and at what age did you decide to pursue publication?

I’ve been writing stories since the moment I could grasp a pencil. Being an avid reader inspired me to write books of my own. I wanted to create something that would connect with readers as much as I connected with the works of other authors.

In middle school, I wrote two novels and posted over sixty short-stories on a teen writing website. It was during this time that I set the goal of being published by sixteen. The Prime Way Program: Be the Victor was released twenty-five days before my sixteenth birthday.

Tell us about your book. What was your inspiration? How does this trilogy differ from other books in the sci-fi/dystopian genre?

When the Prime Way Program is shut down and a majority of its recruits are locked away, Kyle Chase and Cora Kingston, both genetically modified soldiers who managed to escape the initial imprisonment, try to adapt to normal, civilian life. They live with Cora’s aunt, brother, and cousins in a bungalow on the beach. And for a while, everything seems to be going great. Kyle surfs. Cora learns how to cook. They’re happy. But when their covers are blown and tragedy strikes, Kyle and Cora must return to their aggressive world of deception and mutation, and wage war against a strengthening enemy.

The Prime Way Trilogy delves into the themes of sacrifice, honor, and choosing to be different when it’s easier to succumb to normalcy. When writing the installments, I was inspired by events in my own life, movies, music, and books.

The trilogy blurs genres and dares to have a unique structure and character voices, which makes it stand out in a sea of novels.

What were the advantages of pursuing publication as a teenager? Any disadvantages?

Pursuing publication as a teenager allowed me to have the time and financial backing to develop my craft. I’ve been able to focus on my books without having to worry about another job, providing for myself, etc. In my opinion, there isn’t a disadvantage of pursuing publication as a teenager. If a teen loves to write and is motivated to publish their work, what could possibly be a negative?

Why did you choose self-publishing over the traditional route? What are its perks?

As a fifteen-year-old wanting to publish my debut novel, self-publishing offered me the chance to have control over the released content of my book, the cover, and a large percentage of profit from sales. Originally, I had hoped to take the more traditional publishing route; but after several setbacks, it became clear that self-publishing was the route God wanted me to take.

For those of you who are considering self-publishing, I do have a few tidbits of advice. First, be aware that self-publishing requires you to be the author, publisher, agent, cover-shoot coordinator, and publicist. You are in control of every aspect of your publication, which is both a gift and a burden. Second, always aim for quality. As a self-published author, you will be constantly trying to prove that your book is worth reading. There won’t be an agent or a publishing house vouching for you, so you must do everything possible to create a product of topnotch quality. Invest the money! Find a great editor! Pick an original cover! Do not give anyone a reason to criticize the format and presentation of your book. Lastly, don’t be discouraged. It’s easy to feel defeated during and after the publishing process. Keep working! Stay strong! Never give up!

Do you think every aspiring teen author should strive towards publication at a young age?

No. Pursuing publication is a 24/7 job. It takes a ton of time, determination, and resourcefulness. If a teen loves to write but doesn’t have those three elements, they should continue to write, develop their craft, and pursue publication once they’re ready.

As a Christian, how do you avoid not compromising your beliefs when it comes to writing secular fiction?

God has given me a passion for storytelling. He’s blessed my efforts and continues to provide opportunities. I owe everything to Him!

I believe a great story can be created without excessive profanity and immorality, and I strive to prove this belief when I write. When it comes to not compromising my beliefs, I feel that if John Green can publicly share his atheist beliefs in his writing, I have the right to share my Christian beliefs in my secular writing. How could someone argue with that logic?

Do you see writing as a life-long career for you? Are there any other areas that you’re interested in pursuing as well?

Writing will definitely be my life-long career. This fall, I’m attending Belmont University to major in Publishing and minor in Motion Pictures. Stories, in all forms, are my life, whether that be film, songwriting, or books.

What are you currently working on?

I’ve recently completed my latest novel and am now in the market for an agent,

Is there any advice you’d like to share with aspiring teen authors?

1. Find a way.

I learned at an early age that success wasn’t going to be handed to me on a platter. People weren’t planning to give me their time because I was Caroline George, little girl with big dreams, who asked for it. If I wanted something, I would have to work for it. Relentless. Perseverant. If someone told me NO, I’d find a YES.

The publishing industry isn’t going to hand you an agent and contract on a platter. You have to work hard. Relentless. Perseverant. And if someone tells you NO, find a YES.

2. Don’t let other people hurt your confidence.

Everyone experiences days when they feel inferior and unsuccessful. I often have these days.

Get up. Look in the mirror. Cringe.

Check email. No messages. Cringe.

Scan sales report. No sales. Cringe.

It’s easy to allow situations to injure your confidence, but in my opinion, people are the worst confidence-wreckers. One cruel remark will tear down any and all your self-esteem. And to be honest, there isn’t a foolproof way to prevent confidence-wrecking attacks. I can, however, advise you to keep your priorities in check. Believe in your purpose. Trust in the talent God gave you. Stay focused.

3. Love what you do. Fight for what you love. And love the fight.

Connect with Caroline!: